A Year of Virtual Events: What You Need to Know for 2021
Planning is Everything
Having produced over 50 Virtual Events in 2020, it is an understatement to say that planning is important. Even though everything is now digital, and attendees and speakers tune in from the comfort of their own home, there is an immense amount of preparation to ensure everyone is where they need to be at the right time. Events with 3 or 4 speakers are the easiest to manage, but when you have over 50 speakers from all over the world, additional factors such as time zone come in to play.
Avoid Screen Boredom – Less can be More
The initial switch from Live to Virtual Events saw a wave of boring updates and screen sharing PowerPoints, which people quickly found tedious, referring to it as Zoom fatigue. Do not get me wrong, presenting PowerPoints can be incredibly interesting and informative, but a day that focuses solely on moving from one slide to the next is enough to send anyone over the edge. We have found conversational content to be particularly engaging, paired with additional video content. Debates around a certain subject, panel discussions and personal accounts all become relatable to the viewer and a more interactive experience. Asking questions and having them answered adds to the fulfilment your attendees will come away with after the Event.
Virtual Events Offer Added Benefits
We are seeing more and more companies start to take advantage of sponsorship capabilities. This can come in many forms such as sponsoring a session or a full day, having sessions hosted by the sponsor, exhibitor spaces dedicated to sponsors, and banner ads hyperlinked directly to their website.
Potentially the most relatable benefit of Virtual Events is time. Think about how much time you save attending a Virtual Event as opposed to being at a live one. Instead of having to travel and stay overnight to attend a 1- or 2-day Event, you have the luxury of staying at your own home or office and going about your day as you regularly would.
A final note to consider is money. Virtual Events are significantly cheaper to run than Live Events, they require less financial input from attendees who would typically have to book transport and accommodation.
Giggabox are specialists in supporting companies run Live, Virtual, and Hybrid Events. With our advanced Event Solutions, we enable businesses to produce engaging, branded, and tailored experiences to a global audience. We pride ourselves on providing high levels of support and remaining flexible throughout the event process.