This Summit is a “first” in succeeding in bringing the global events industry together in one place at one time.
Whether you are a sport event organiser, a festival or a supplier, the challenges we face are similar – mobilisation of people, goods and services to support events; management of crowded places, better visitor experience, new sources of revenue; equality for all; environmental imperatives and therefore, at the heart of this Summit, is our ambition to enhance collaboration and integration.
As seems to be a leitmotif across the panels, Collaboration across multiple events and functional areas is key: seeking insights into best practice, driving economies of scale, risk reduction opportunities by accessing lessons from others. Spanning event mobilisation mode, or reflections post the event to assess if objectives and full legacy value has been achieved.
And this can only happen if we accept greater Integration at every level and in every way – core to this is the opportunity for different models of commercial engagement between expert suppliers and those seeking to run outstanding events where innovation is vital. The “old world” will not return – as everyone keeps telling us, ‘there is a new normal’ – and barriers to early and workshop style engagement will need to change if risk is to be reduce and impact maximised.
This summit seeks to enable this via a highly innovative platform provide by our partners Events Air, Giggabox, Syrox and Global Event Productions- inevitably there have been a few technical glitches and we apologise for those, but in general most people really seem to be appreciating the opportunity it learn, share and network. Our partners have done an amazing job –this summit has been delivered in 14 weeks and will provide an enduring contribution to all future Summits. We welcome your feedback about refinements, as this platform has been provided for you – for your benefit – to support the delivery of your objectives and we hope you will enjoy this new Virtual Events experience which has allowed us to provide you with a rich range and depth of content, networking and interactive opportunities.
Our events industry will always be challenging but nothing has been as testing as the past few months. But we now start to see the signs of positive developments and mobilisation of our industry with a packed calendar for 2021 and 2022 and beyond which presents new and exciting opportunities.