Motorcycle Live is an annual event held over two weekends at the NEC in Birmingham. The event features the top motorcycle manufactures all showcasing their latest bikes, parts and technologies. Motorcycle Live is the UK’s largest bike show, featuring over 100 exhibitors and including a selection of famous riders and celebrities.
Giggabox’s involvement with Motorcycle Live covers both weekends of the event. On the first weekend, the Giggabox team are tasked with completing a 48-minute TV programme that would be aired on Eurosport. The project required a very large team, with filming and editing occurring simultaneously to ensure the completion of the project is delivered before the deadline. This is the 10th year that Giggabox has worked with the Motorcycle Live event to produce a visually captivating and informative consumer programme.
The programme needed to be:
- Easy to understand and follow
- Appealing to bike enthusiasts and casual viewers alike
- Capture the brands ethos in a short period of time
- Carefully presented to be in accordance with advertising laws