The team began by producing branded content for the event that was topical and professional. Lower thirds were created for the speakers to include their name and organisation, animated backgrounds were developed to be used on every session showing a moving DNA helix and title sequences and transitions were also used to produce a tv-broadcast approach.
Pre-recorded video content was adopted for a selection of the talks, allowing the team to edit these before hand to ensure the best quality when they were embedded into the stream.
The building of the platform for each day was also an especially important job for the virtual event technicians. As there was a mix of live and on-demand content, it was crucial to carefully order all the content accordingly for the single stream. When live content followed on-demand content, transitions and adverts were played to create smooth handovers.