Vauxhall approached Giggabox to produce a short documentary as marketing material for the release of their New Vivaro Van. They were asked to brainstorm ideas that would resonate with the target audience. Vauxhall wanted to produce something that involved their people and what the brand means to their town.
Within this document, Vauxhall also wanted to create something that would look back on in 20, 50, 100 years’ time and would put a smile on the face of everyone involved.
First, we acquired our presenter, Jonny Smith from TV show 5th Gear.
The extensive pre-production process was working with the PR and marketing department to work on the Vauxhall story. Together they walked through the new process, provided by the substantial investment from PSA. Giggabox spoke to employees in roles from Apprentices to Managers and found out what Vauxhall meant to them.
Giggabox then scripted the documentary and produced a creative document including a storyboard and filming schedule.