The YMCA Milton Keynes is the only social housing and homeless charity dedicated to young people in Milton Keynes. Based in the heart of the town centre, the YMCA offers support and well-being to help those who need it most. The YMCA has recently been building and furnishing a brand-new campus with 199 rooms, a cafe, a nursery and various meeting spaces.
With the opening of the new building imminent, the YMCA wanted to show a campus reveal, highlighting one of the new residents journeys and seeing their potential room for the first time. The video follows Danielle, who gives insights into how the new building will help change the image of the YMCA and provide additional support to many other young people. The Giggabox team worked closely alongside Jack, YMCA Marketing Manager, to complete the film exactly how the team imagined it would.
The showcase video needed to:
- Capture the life-changing work of the YMCA
- Change previous opinions of the YMCA
- Showcase the amazing new facilities available