The truth is, I never did! In typical macho style, I’d always feel I could work it out- and so followed hours of frustration, plugging in wires to the wrong sockets, or using the right screws in the wrong holes. But the explainer video has come to my aid. Somehow, I don’t feel quite so emasculated watching these and, let’s face it, they’re a lot easier to understand.
And so, 2019 is going to be the year that YouTube overtakes Google as the most popular search engine in the world!
I was invited to conduct some video training recently, inspired by new research from the CRM platform HubSpot. Interestingly they have just launched their own DIY video platform, and subsequently spend 126 pages explaining how easy it is to capture your own content! But to be fair, it is pretty easy to do. However, it’s slightly more difficult to do it- and make it look professional.
Limit your authentic, yet poorly lite and badly framed videos to social media. They work there – you can get away with it.
But if you want to present yourself as a professional on your website, or in reception, or as part of your sales pitch, get in a professional to help you. It doesn’t have to be expensive. If your sink gets blocked at work, you don’t get your tools out and begin messing around, you get a professional plumber in. Likewise, if you want company videos to tell your story, or simplify your product proposition with an animation, get a professional in. After all, there are few more valuable things that will disappear down the plug hole than your professional image if you get it wrong.
As part of my preparation for the training, I gave some thought to the pantheon of ways in which video production can be used to help you boost your business success.
I realised they can be summarised as:
- Show delight